TY  - BOOK
AU  - Adler,Lee
AU  - Mayer,Charles S.
TI  - Readings in managing the marketing research function
SN  - 0877581368
PY  - 1980///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing research
KW  - Addresses, essays, lectures
N1  - Bibliography: p. 191
ER  -