Readings in managing the marketing research function / 
edited by Lee Adler & Charles S. Mayer 
 - Chicago :  American Marketing Association,  1980 
 - 191 p. :  ill. ;  28 cm. 
<br/><br/>Bibliography: p. 191 
<br/><br/><label>ISBN: </label>0877581368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Addresses, essays, lectures