TY  - BOOK
AU  - Wallendorf,Melanie
AU  - Zaltman,Gerald
TI  - Readings in consumer behavior: individuals, groups, and organizations
SN  - 047103021X
PY  - 1979///
CY  - New York
PB  - Wiley
KW  - Consumers
KW  - United States
KW  - Addresses, essays, lectures
KW  - Consumer protection
N1  - Includes bibliographies and index
ER  -