Readings in consumer behavior  individuals, groups, and organizations 
edited by Melanie Wallendorf, Gerald Zaltman 
 - New York  Wiley  1979 
 - xvi, 473 p. : ill. ; 24 cm 
 - Theories in marketing series .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>047103021X 
<br/><br/><label>LCCN: </label>78-13228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States--Addresses, essays, lectures<br/>Consumer protection--United States--Addresses, essays, lectures