TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Grashof,John F.
AU  - Brogowicz,Andrew A.
TI  - Readings in basic marketing
SN  - 0256020507
PY  - 1978///
CY  - Homewood, Ill
PB  - R. D. Irwin
KW  - Marketing
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references
ER  -