Readings in basic marketing 
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz 
 - Rev. ed 
 - Homewood, Ill  R. D. Irwin  1978 
 - viii, 427 p ill 23 cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0256020507 
<br/><br/><label>LCCN: </label>78-52940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures