TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Grashof,John F
AU  - Brogowicz,Andrew A
TI  - Readings in basic marketing
SN  - 0256015686
PY  - 1975///
CY  - Ill
PB  - R. D. Irwin : Homewood
KW  - Marketing
N1  - Includes bibliographical references
ER  -