Readings in basic marketing 
/ E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz 
 - Ill  R. D. Irwin : Homewood  1975 
 - x, 388 p. : ill. ; 23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256015686 
<br/><br/><label>LCCN: </label>74-024449 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing