Reader in public opinion and mass communication / 
edited by Morris Janowitz and Paul M. Hirsch. 
 - 3rd ed. 
 - New York :  Free Press,  1981. 
 - ix, 788 p. :  ill. ;  25 cm. 
<br/><br/>p. 756-774. 
<br/><br/><label>ISBN: </label>0029160200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--Addresses, essays, lectures<br/>Communication--Addresses, essays, lectures<br/>Propaganda--Addresses, essays, lectures