Newsom, Doug. <br/><br/>
Public relations writing :  form and style / 
Doug Newson, Bob Carrell. 
 - 4th ed. 
 - Belmont, Ca.  Wadsworth Publishing Co.  1995. 
 - 504 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534255000  RM85.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Persuasion (Psychology).