TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Public and nonprofit marketing: cases and readings 
SN  - 0471885789
PY  - 1984///
CY  - Palo Alto, Calif.
PB  - Scientific Press
KW  - Corporations
N1  - Includes bibliographical references
ER  -