Lovelock, Christopher H., <br/><br/>
Public and nonprofit marketing :  cases and readings / 
Christopher H. Lovelock, Charles B. Weinberg. 
 - Palo Alto, Calif. :  Scientific Press,  1984. 
 - 378 pages :  illustrations ;  28 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471885789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations.