Britt, Steuart Henderson,   1907- <br/><br/>
Psychological principles of marketing and consumer behavior / 
Steuart Henderson Britt 
 - Lexington, Mass :  Lexington Books,  1978 
 - 532 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p.487-523 
<br/><br/><label>ISBN: </label>066901513X 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing--Psychological aspects<br/> Advertising--Psychological aspects<br/> Motivation research (Marketing)<br/> Consumers--Psychology