TY  - BOOK
AU  - Rheinstrom,Carroll
TI  - Psyching the Ads: The case book of advertising The methods and results of 180 advertisements 
SN  - 0405080433
PY  - 1976///
CY  - New York
PB  - Arno Press
KW  - Advertising
KW  - Books
KW  - Handbooks, manuals, etc
ER  -