Rheinstrom, Carroll. <br/><br/>
Psyching the Ads :  The case book of advertising The methods and results of 180 advertisements / 
by Carroll Rheinstrom. 
 - New York :  Arno Press,  1976. 
 - 362 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0405080433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Books--Handbooks, manuals, etc.