TY  - BOOK
AU  - Engel,James F.
AU  - Kinnear,Thomas C.,1943
TI  - Promotional strategy: managing the marketing communications process
SN  - 0256036438
PY  - 1987///
CY  - Homewood,Illinois
PB  - Richard D.Irwin
KW  - Advertising
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -