Engel, James F. <br/><br/>
Promotional strategy:  managing the marketing communications process/ 
James F.Engel,Marting R.Warshaw,Thomas C.Kinnear. 
 - 6th edition. 
 - Homewood,Illinois:  Richard D.Irwin,  1987. 
 - 621p.;   24 cm. 
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256036438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing--Management.