TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.,1943-
TI  - Promotional strategy: managing the marketing communications process
SN  - 025602846X
PY  - 1983///
CY  - Homewood, Ill:.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Advertising
KW  - Marketing management
N1  - Includes bibliographical references & index
ER  -