Engel, James F. <br/><br/>
Promotional strategy:  managing the marketing communications process/ 
James F. Engel, Martin R. Warshaw & Thomas C. Kinnear. 
 - 5th ed. 
 - Homewood, Ill:.  Richard D. Irwin,  1983. 
 - 655p. (4)p. of plates.:  ill.(some col.). ;  25 cm. 
 - The Irwin series in marketing. .
<br/><br/> Includes bibliographical references & index. 
<br/><br/><label>ISBN: </label>025602846X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing management.