Engel, James F <br/><br/>
Promotional strategy:  managing the marketing communications process/ 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 4th ed. 
 - Homewood, Ill:  R. D. Irwin,  1979. 
 - xiv, 755 p. : 2  leaves of plates:  ill.;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256021562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing management.