TY  - BOOK
AU  - Engel,James F.
AU  - Wales,Hugh G.
AU  - Warshaw,Martin R.
TI  - Promotional strategy
SN  - 0256016364
PY  - 1975///
CY  - Homewood, Ill
PB  - R. D. Irwin
KW  - Marketing
KW  - Advertising
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -