Engel, James F. <br/><br/>
Promotional strategy/ 
James F. Engel, Hugh G. Wales, Martin R. Warshaw. 
 - 3rd ed. 
 - Homewood, Ill:  R. D. Irwin,  1975. 
 - xiii, 650 p.:  ill.; 24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256016364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing management.