Shimp, Terence A. <br/><br/>
Promotion management and marketing communications/ 
Terence A. Shimp, M. Wayne Delozier. 
 - Chicago:  The Dryden Press,  1986. 
 - 633 p.:  ill.;   24 cm. 
<br/><br/><label>ISBN: </label>0030694140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.