Burnett, John J. <br/><br/>
Promotion management:  a strategic approach / 
John J. Burnett. 
 - St. Paul, Minn.:  West Pub. Co.,  1984. 
 - 615 p.:  ill.;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>LCCN: </label>83-21801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.