Kincaid, William M. <br/><br/>
Promotion:  products, services and ideas, 
William M. Kincaid. 
 - Second editon. 
 - Columbus, Ohio:  Charles E. Merrill,  1985. 
 - x, 403 pages :   ill. ;   23 cm. 
<br/><br/><label>ISBN: </label>0675203465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sale promotion.<br/>Advertising.<br/>Public relations.