Dommermuth, William P. <br/><br/>
Promotion:  analysis, creativity and strategy/ 
William P. Dommermuth. 
 - Second edition. 
 - Boston:  PWS-KENT Pub. Co.,  1989. 
 - 581 pages :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534917445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Decision making.<br/>Consumers.<br/>Consumers--Decision making.<br/>Sales promotion.<br/>Sales promotion--Decision making.