TY  - BOOK
AU  - Boyd,Harper W.
AU  - Levy,Sidney J
TI  - Promotion: a behavioral view 
PY  - 1967///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Sales promotion
KW  - Communication
N1  - Includes index and bibliographical references
ER  -