Boyd, Harper W. <br/><br/>
Promotion :  a behavioral view / 
Harper W. Boyd, Jr., Sidney J. Levy. 
 - Englewood Cliffs, N.J. :  Prentice-Hall ,  1967. 
 - 115 p. ;  23 cm. 
 - Prentice-Hall foundations of marketing series. .
<br/><br/>Includes index and bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication.