Taylor, James Walter,  1933- <br/><br/>
Profitable marketing planning :  how to do it and how to use it / 
James W.Taylor 
 - New York :  Alexander Hamilton Institute,  1980 
 - 267 p. :  ill ;  28 cm. 
<br/><br/><label>ISBN: </label>0866040641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management