Hise, Richard T <br/><br/>
Product/service strategy 
Richard T. Hise 
 - New York  Petrocelli/Charter  1977 
 - xii, 305 p ill 21 cm 
 - Priorities in marketing series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0884053482 0884053377pbk 
<br/><br/><label>LCCN: </label>76-49465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products