Wind, Yoram, <br/><br/>
Product policy :  concepts, methods, and strategy / 
by Yoram J. Wind. 
 - Reading, Mass. :  Addison-Wesley,  1982. 
 - 666p. :  ill. ;  24cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: p.623-648 
<br/><br/><label>ISBN: </label>0201083434  21.95 (est.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products