Spitz, A. Edward, <br/><br/>
Product planning / 
A. Edward Spitz, editor. 
 - 2d ed. 
 - Petrocelli/Charter :  New York,  1977. 
 - xiv, 412 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>088405408X 
<br/><br/><label>LCCN: </label>76-056091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management