Problems in marketing / 
E. Raymond Corey, Christopher H. Lovelock, Scott Ward. 
 - 6th.  ed. 
 - New York :  McGraw-Hill,  1981. 
 - 810p .:  ill. ;  24 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> 'Case materials of the Harvard Graduate School of Business Administration.' 
<br/><br/>Includes index. Bibliography: p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing management--Case studies.