Palmer, Adrian <br/><br/>
Principles of services marketing 
Adrian Palmer 
 - London  McGraw-Hill  1994 
 - xvi, 345 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0077077466 
<br/><br/><label>LCCN: </label>94-4289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Service industries--Marketing