TY  - BOOK
AU  - Mallen,Bruce E.
TI  - Principles of marketing channel management
SN  - 0669009857
PY  - 1977///
CY  - Mass
PB  - Lexington Books : Lexington
KW  - Marketing channels
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -