Mallen, Bruce E. <br/><br/>
Principles of marketing channel management 
interorganizational distribution design and relations / Bruce Mallen 
 - Mass  Lexington Books : Lexington  1977 
 - xx, 353 p. ; 24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0669009857 
<br/><br/><label>LCCN: </label>76-027923 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels<br/>Marketing--Management