TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Bernhardt,Kenneth L.
TI  - Principles of marketing
SN  - 0673154866
PY  - 1983///
CY  - Glenview, IL.
PB  - Fores, Man and Co.
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -