Kinnear, Thomas C.,  1903- <br/><br/>
Principles of marketing / 
Thomas C. Kinnerar, Kenneth C. Bernhardt 
 - Glenview, IL. :  Fores, Man and Co.,  1983 
 - 770 p. ;  24 cm. 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0673154866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing