Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 6th ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1994 
 - 692 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>013030560X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing