Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler 
 - 3rd ed 
 - New Delhi :  Prentice-Hall of India,  1986 
 - 774 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>0876924526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing