Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1983 
 - xxiv, 676 p. :  ill. ;  24 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing