TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Principles of marketing
SN  - 0023347015
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Book is accompanied by one diskette, entitled'Principles of marketing', bearing the same call number and available at Bahagian Koleksi Media
ER  -