Evans, Joel R. <br/><br/>
Principles of marketing / 
Joel R. Evans [and] Barry Berman 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1995 
 - xxxi, 521 p. :  ill. ;  28 cm. + 2 computer disk (3 1/2 in.) 
<br/><br/> Book is accompanied by one diskette, entitled'Principles of marketing', bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/><label>ISBN: </label>0023347015  RM142.57 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing