TY  - BOOK
AU  - Diamond,Jay
AU  - Pintel,Gerald
TI  - Principles of marketing
SN  - 0137014171
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -