Diamond, Jay <br/><br/>
Principles of marketing 
/ Jay Diamond, Gerald Pintel 
 - 2d ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1980 
 - vii, 437 p. : ill. ; 24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137014171 
<br/><br/><label>LCCN: </label>79-017121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing