Diamond, Jay <br/><br/>
Principles of marketing 
/ by Jay Diamond and Gerald Pintel 
 - Englewood Cliffs, N.J.  Prentice-Hall  1972 
 - ix, 402 p. : illus. ; 25 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0137014740 
<br/><br/><label>LCCN: </label>70-037781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing