TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Principles of global marketing
SN  - 0137222998
PY  - 1997///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -