Keegan, Warren J. <br/><br/>
Principles of global marketing/ 
Warren J. Keegan, Mark C. Green. 
 - Upper Saddle River, N. J.:  Prentice-Hall,  1997. 
 - 521 p. :  ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137222998  RM142.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies.