Benjamin, James <br/><br/>
Principles, elements and types of persuasion / 
James Benjamin 
 - Fort Worth, TX :  Harcourt Brace College Pub.,  1997 
 - xiii, 330 p. ;   23 cm. 
<br/><br/><label>ISBN: </label>0155023551  RM104.41 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)