TY  - BOOK
AU  - Vernon,Ivan R.
AU  - Lamb,Charles W.
TI  - The Pricing function: a pragmatic approach 
SN  - 0669004405
PY  - 1976///
CY  - Lexington, Mass
PB  - Lexington Books
KW  - Price policy
KW  - Addresses, essays, lectures
ER  -